By interviewing customers and employees we determine their current perceptions of your marketing plan and its value. Through analysis we define the gaps that exist between your marketing plan and the existing reality in the following areas:

• Market positioning
  
• Channel strategy
  
• Product quality and performance
  
• Service and delivery performance
  
• Position relative to major and minor competitors
  
• Customer service
  
• Technical support
  
• Training and development programs
  

We present an analysis of each gap identified along with the appropriate cost effective options to close the gaps and satisfy customer requirements. Our goal is to ensure the marketing plan of the organization and implementation in the field is aligned to effectively meet the needs of the customer.

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