Often times sales and marketing organizations are not aligned to realize the potential of their sales force effectiveness and consequently the sales goals of the company. Our process is designed to close those gaps and align the sales and marketing groups by evaluating marketing initiatives and the sales organization’s ability to implement. The areas reviewed include sales force activity analysis, customer and market segments, marketing tools, call planning and measurement systems.

Our process includes the following components:

  • Establish an understanding of the marketing goals
  • Perform current state analysis
  • Identify gaps between the marketing goals and the sales organization’s ability to implement
  • Present recommendations to close the gaps
  • Develop the implementation process and measurement systems.