Murray Lyons is co-author of “The 1% Difference” and creator of the Profit Adventure™ business simulations. Ten years ago a client approached Murray and his partners to see if there was a way to help employees discover the difference their day-to-day decisions made to profitability.

After months of searching he found countless courses like “Finance for the non-financial manager” and a few business simulations. However, none of the solutions helped employees discover how their daily decisions were impacting profits and the multiplier effect those decisions had on the financials. Therefore, Murray and his partners started a yearlong process of developing and testing an experiential solution which eventually became known as Profit Adventure™ That proved to be a pivotal turning point as 10,000 -15,000 employees have now participated in that program. This subsequently led to numerous speaking engagements at conferences and the writing of “The 1% Difference”.

Clients of all sizes from family run companies to large international corporations like Siemens have hired Murray and his partners to help move forward. His desire is to simplify, focus and help employees discover for themselves how their decisions make a difference.